In today’s content-driven world, content marketing is a must. But how do you manage content from different sources? How do you content creators make material that is interesting and engaging for your readers? The answer lies in setting up a great content hub! So look, content creators – set up a great hub for your content because a content hub is a central place where all of your content lives, so it can be managed and optimized across platforms. In this report, we’ll discuss how to set up an unstoppable marketing strategy with content hubs!
1. What are content creators and why should you care?
Content marketing is content that’s focused on educating and entertaining your audience.
It should be created with the intent to drive an action, such as a purchase or lead generation. Content can come from many different sources, so managing content in one central location makes it easier for you to stay organized!
A content hub will help you manage all you content assets in a single spot.
There are a few content hub options that you can choose from, depending on the type of content assets and your budget. Hubs can be cloud-based or web-based applications, such as:
- WordPress + BuddyPress
- Drupal’s content management system (CMS) content module.
- Or you can consider Digital Media Titan’s Gold Standard Content Publishing Hub yDigitALL
In order to set up an unstoppable marketing strategy, you’ll need a content hub that is able to handle: content edits and approvals; content management, scoring, and ads.
Let’s explore content management, content scoring, and content ads.
Content Management: Hubs allow you to publish content in multiple formats on different platforms at the same time from one place while tracking all of that content activity. You can also edit and approve content before it goes live because hubs offer full editorial control with a single login for managers.
Content Scoring: Hubs offer content scoring, which allows you to evaluate content performance. You can see how it’s doing compared to what was expected and if the content is going the way you want it to go or not.
Content Ads: Hubs offer content ads, which allow you to monetize content through advertising on your site. You set up the type of content that would perform best for an ad and then people who want to advertise with you can do so in a way that promotes their brand without interrupting readers’ experience!
2. Why you, as a content creators, need a hub, and how to create one
A content hub is a centralized place for all your content assets, so you can manage them.
There are many content management tools on the market that will help you create an unstoppable marketing strategy by storing and managing content in one central location; DMT
Hubs offer editorial control with full access to publishing content from different sources onto various content platforms, content scoring to evaluate content performance and content ads so you can monetize your content.
It’s important for companies of all sizes to have a content hub in order to manage their marketing strategy!
For a great way to feature all your content in one place (your hub) check out yDigitall
3. How to promote your content creators marketing hub internally
It’s important to promote content marketing internally and externally, because content is a great way to build your brand.
Content can come from many different sources so it’s important that you have one central location where all of the content lives in order to manage it properly and publish on multiple platforms at the same time!
Answering these content marketing questions can help you promote content internally:
- Is content the right avenue for your company to take?
- How will it benefit current and future customers?
- What is content management, content scoring, and content ads, and how do they work together in a hub?
4. Tips for creating an effective blog post that will get noticed by potential customers
Content Marketing: content marketing is content that’s focused on educating and entertaining your audience so you can drive an action, such as a purchase or lead generation.
Hubs allow you to publish content in multiple formats on different platforms at the same time from one place while tracking all of that content activity. You can also edit and approve content before it goes live because hubs offer full editorial control with a single login for managers.
Posts that engage your audience and content that is consistent with your brand will help build a loyal following of readers!
When content marketing, it’s important to constantly push content and images for your audience.
If you want to post on social media and have it be interesting, then use a scheduling tool. This way you can post something every hour without having to do anything!
For help with your content hub, go HERE